A sales funnel is a set of steps that bring a user to completing a purchase with your business.

ClickFunnels is what almost everyone talks about when they mention creating an online sales funnel. But are they the only choice? At $300 a month, there is a big incentive to look for alternatives when you are just starting out.

• Facebook Sales Funnel by Neil Patel
  • Neil talks about funnels without mentioning Click Funnels.
  • In this article he focuses on why Facebook advertising is different than advertising in other places.

• A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions by Neil Patel
  • Uses funnel visualization using Google Analytics
    • “A funnel is a series of pages leading up to the goal URL.”
    • Things needed:
      • Create a goal name, like “white paper A download”, or “free trial subscription”
      • Define the funnel, which can be up to ten pages, to help you find out where people are dropping off before completing the goal.
      • Give a value to the goal, this will allow ROI to be calculated
    • Another article: Get Actionable Data from Google Analytics, by Neil Patel
  • How to analyze landing pages, and the elements that can be tested:
    • Headlines
    • Copy
    • Color - background and text colors
    • Font size
    • Purchase path - note: lowering page loading speed may cause drop offs
  • How to analyze signup forms
  • Test trust elements
    • Guarantees
    • Better business logo
    • VeriSign logo
  • Test email conversion
    • Open rates
    • copy
    • cliock throughts
    • Plain Text vs. HTML
    • Calls to Action - CTA
  • Usability and A/B Test Results
  • Run A Mom Test - how deos a normal web user respond to your page
  • Run an Online 5-Second test
  • More Neil Patel pages related to creating and managing funnels