Funnel Research

A sales funnel is a set of steps that bring a user to completing a purchase with your business.

ClickFunnels is what almost everyone talks about when they mention creating an online sales funnel. But are they the only choice? At $300 a month, there is a big incentive to look for alternatives when you are just starting out.

    • Neil talks about funnels without mentioning Click Funnels.
    • In this article he focuses on why Facebook advertising is different than advertising in other places.

Using WordPress for Funnels

  • Build Sales Funnels with WordPress - Resource Guide - Also Guide to Sales and Funnels
    • Click funnels can hold your funnels hostage when they are not generating revenue.
    • This author does not like SaaS based funnels
    • Tool suggested:
      • OptimizePress - $199 for ten domains - gives full control over funnels
      • Integration with Email Marketing Service
      • Checkout system with PayPal and Stripe integration

Google Queries to learn about Funnels

Click Funnels

Pages specifically about Click Funnels

Free or low cost alternatives to Click Funnels

Groove Funnels

Split Testing or A/B Testing

    • Uses funnel visualization using Google Analytics
      • “A funnel is a series of pages leading up to the goal URL.”
      • Things needed:
        • Create a goal name, like “white paper A download”, or “free trial subscription”
        • Define the funnel, which can be up to ten pages, to help you find out where people are dropping off before completing the goal.
        • Give a value to the goal, this will allow ROI to be calculated
    • How to analyze landing pages, and the elements that can be tested:
      • Headlines
      • Copy
      • Color - background and text colors
      • Font size
      • Purchase path - note: lowering page loading speed may cause drop offs
    • How to analyze signup forms
    • Test trust elements
      • Guarantees
      • Better business logo
      • VeriSign logo
    • Test email conversion
      • Open rates
      • copy
      • cliock throughts
      • Plain Text vs. HTML
      • Calls to Action - CTA
    • Usability and A/B Test Results
    • Run A Mom Test - how deos a normal web user respond to your page
    • Run an Online 5-Second test
web_development/funnel_research.txt · Last modified: 2020/10/23 09:37 by thegarnet
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