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- | ====== One Funnel Away Challenge January 2021 ====== | ||
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- | **IMPORTANT WIKI USAGE TIP: When you come to this page and look at it for a while, it is ok to hit your browser refresh occasionally so you see the latest version. I could be updating the page since you first visited, and this is especially likely if you are looking at today' | ||
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- | ===== Week 2 - Mission 5 Notes ===== | ||
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- | //Partial notes... Not finished yet!! More later! :) // | ||
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- | Length: 46 minutes | ||
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- | .... More notes here .... | ||
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- | 00:16:00 | ||
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- | * Upsells | ||
- | * 30% of the people were saying yes to $297 upsell, whereas only 3% would have accepted | ||
- | * "Buyer in motion will stay in motion" | ||
- | * make friction on the first page as low as possible to get the buyers | ||
- | * next page, sell the product, $297 - much easier, they already said yes, next yes so much easier | ||
- | * already sold them on the core concept. | ||
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- | * Sales video to sell $7 thing is way more difficult than the $297 thing | ||
- | * spend all the work selling the cheap iorresistible offer... | ||
- | * " | ||
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- | 00:19:00 | ||
- | * 100 visitor test | ||
- | * Selling $197 product on a page - 100K visitors. Upsel to $97 | ||
- | * 2% bought | ||
- | * 20% bought upsell | ||
- | * flipped it around, low ticket 15%, upsel, 20% bought - 20% of 15% was a lot bigger. | ||
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- | .... More notes here .... | ||
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- | 00:23:00 | ||
- | * Done with you - uopsell | ||
- | * Last is do it for you - we talk about this next week. | ||
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- | * For do it with you | ||
- | * doodle of us sitting at desk | ||
- | * dream customer is looking over your shoulder, "over the shoulder coaching program" | ||
- | * Not creating all new content, teaching same thing | ||
- | * Turn flagship framework (1 hour for its steps) | ||
- | * telling initial origin story. 30 sec, 10 min, exactly how to do it | ||
- | * this is module #1 - full hour for a step | ||
- | * deep dive on just first step in the training | ||
- | * becomes over the shoulder coaching program | ||
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- | * We have been doing this in OFA | ||
- | * one pager - where russell does each step with you, looking over shoulder, does it with us | ||
- | * upsell is not a whole new product or whole new course. | ||
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- | * Actual examples | ||
- | * https:// | ||
- | * could be 3 min, 10 min, or one hour | ||
- | * Team is now doing split testing! | ||
- | * showing offer stack | ||
- | * $7 the first value stack, first framework | ||
- | * after someone buys it - upsell page | ||
- | * thank you for ordering - i promise something you will love | ||
- | * one more thing people hear me, and ..... | ||
- | * taking perfect webinar, and 10x secrets, a bump to 6 hours mastercast, each step hour by hour $297 | ||
- | * Deeper dive of concepts | ||
- | * upsell offer swipe - increasing value | ||
- | * Content multiplier formula: | ||
- | * turned his presentation into a book - printed it out, and stapled - free plus shipping | ||
- | * content multipler framework - do it yourself | ||
- | * Peng Joon | ||
- | * Upsell is done with you version - upsell page. -5 huge bonusses | ||
- | * very cool image of template $7 | ||
- | * strategy - master class - detail behind every step | ||
- | * cool content multiplier image, showing each step and how they turn into full videos | ||
- | * chance to work directly with the person | ||
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- | * Goal | ||
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- | * Plan for this weekend | ||
- | * If we were to teach our framework, wanted me to teach a class, pay to go deeper | ||
- | * how many classes to make it longer format? | ||
- | * what would it look like | ||
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- | .... More notes needed here .... | ||
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- | * One pager... | ||
- | * breaking down our framework into modules | ||
- | * thinking about the offer stack for the upsell offer stack | ||
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- | * We have hopefully realized we are doing more than just selling products | ||
- | * DONT BE STRESSED! | ||
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- | * AffiliateBootCamp.com | ||
- | * Russells first $1000 course - 79 people | ||
- | * so excited - going to over deliver - 8 modules | ||
- | * did a 9th, 10th, more more 18 modules | ||
- | * Someone wanted a refund because they were upset that the course never ends! | ||
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- | * Highest completion work ever on this class! | ||
- | * Many are keeping up! Many trying to catch up. | ||
- | * "The onepagers will not disappear!" | ||
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- | * OnePager: https:// | ||
- | * Steve has a great video tomorrow | ||
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