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--- courses:books:the_confidential_internet_intelligence_manuscript:start [2020/04/12 20:49]
adminuser [I. Email Marketing]
+++ courses:books:the_confidential_internet_intelligence_manuscript:start [2020/06/08 10:24] (current)
@@ Line 158: / Line 158: @@
 Testing shows Wednessday is not the best day.
-For details, see: [[work:garnet:courses:course_private_notes:private_the_confidential_internet_intelligence_manuscript:start]]
+For details, see: [[work:garnet:course_notes_private:course_private_notes:private_the_confidential_internet_intelligence_manuscript:start]]
+Possible to make 89% more on an offer just by changing when it is sent out.
+=== B. 2 Elements of a Successful "Lead-in" ===
+First rule of Email marketing - **Get your email opened!**
+job number 1 - grab recipients attention
+devices that can backfire - "hype, capital letters, exclamation
+marks, and other devices that are equivalent to “screaming” on
+the Internet."
+  * These get the emails classed as spam, leave them unread, and can increase the unsubscribe rate
+== 1. Friendly Tone ==
+Exercise: in email box look at the emails that rivet your attention and are most likely to get clicked and opened.
+  * Emails coming from friends
+  * not ones that look commercial in nature
+write subject with same kind of tone as emails from your friends
+== 2. Curiosity Factor ==
+Dont do the selling right in the email. Instead, encourage a clickthrough to a website.
+Risk is not clicking - and many times you don't click. So what is common about the times you do click?
+  *

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