notes:differences_between_desktop_and_mobile_search
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notes:differences_between_desktop_and_mobile_search [2019/06/19 06:25] 98.248.142.26 created |
notes:differences_between_desktop_and_mobile_search [2019/06/22 01:54] |
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| - | * [[https:// | ||
| - | * We may be turning to our smartphone (with an app) before we turn to our desktop computer | ||
| - | * Time spent on desktops may be decreasing | ||
| - | * Differences in mobile and desktop consumer mindset | ||
| - | * Smartphones are for more immediate information needs | ||
| - | * Mobile searches are more about things local, have "local intent" | ||
| - | * Volume of mobile local search is dramatically increasing, in 2014 surpassed desktop | ||
| - | * Local searches expected to double from 2014 to 2019 | ||
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| - | | ^ Mobile ^ Desktop ^ | ||
| - | ^ Research Process ^ short, in the moment | Lengthy and well researched | | ||
| - | ^ Immediacy | ||
| - | ^ Conversion method ^ phone call | web form | | ||
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| - | {{notes: | ||
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| - | * [[https:// | ||
| - | * Examined search results for desktop and mobile for 50,000 keywords | ||
| - | * Uses tool Semrush Organic Research - https:// | ||
| - | * Lots of differents between desktop and mobile search results | ||
| - | * Related terms: | ||
| - | * entity-first indexing . vas mobile-first indexing | ||
| - | * knowledge graph | ||
| - | * topic layer - " | ||
| - | * pulling things from edge layer to topic layer | ||
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notes/differences_between_desktop_and_mobile_search.txt ยท Last modified: 2019/06/22 01:54 (external edit)
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