notes:differences_between_desktop_and_mobile_search [thegarnet.net]

notes:differences_between_desktop_and_mobile_search

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Mobile vs. Desktop Search: The Battle for Consumer Attention - May 2016
- We may be turning to our smartphone (with an app) before we turn to our desktop computer
  - Time spent on desktops may be decreasing
  - Differences in mobile and desktop consumer mindset
    - Smartphones are for more immediate information needs
    - Mobile searches are more about things local, have “local intent” 40%-50%
      - Volume of mobile local search is dramatically increasing, in 2014 surpassed desktop
      - Local searches expected to double from 2014 to 2019

	Mobile	Desktop
Research Process	short, in the moment	Lengthy and well researched
Immediacy	Immediate need for information	future interest
Conversion method	phone call	web form

Desktop vs. Mobile: The Difference between SERPs
- Examined search results for desktop and mobile for 50,000 keywords
  - Uses tool Semrush Organic Research - https://www.semrush.com/analytics/organic/positions/ - top keywords bringing traffic to the website, see its recent ups and downs in the search rankings, and if it is ranking for any SERP features, you will also get the list of its main organic search competitors
  - Lots of differents between desktop and mobile search results
  - Related terms:
    - entity-first indexing . vas mobile-first indexing
    - knowledge graph
    - topic layer - “related topics” and “people also ask”
    - pulling things from edge layer to topic layer

notes/differences_between_desktop_and_mobile_search.1560925520.txt.gz · Last modified: 2019/06/19 10:25 (external edit)