How To Subscribe To These Class Notes * Look Over Garnet's Shoulder

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Partial notes… Not finished yet!! More later! :)

Length: 46 minutes

 .... More notes here ....

00:16:00

• Upsells
• 30% of the people were saying yes to $297 upsell, whereas only 3% would have accepted
• “Buyer in motion will stay in motion”
• make friction on the first page as low as possible to get the buyers
  • next page, sell the product, $297 - much easier, they already said yes, next yes so much easier
  • already sold them on the core concept.

• Sales video to sell $7 thing is way more difficult than the $297 thing
• spend all the work selling the cheap iorresistible offer… the copy for the upsell is easier “you got this first thing already, you
• “Always a method to the madness”

00:19:00

• 100 visitor test
  • Selling $197 product on a page - 100K visitors. Upsel to $97
    • 2% bought
    • 20% bought upsell
  • flipped it around, low ticket 15%, upsel, 20% bought - 20% of 15% was a lot bigger.

 .... More notes here ....

00:23:00

• Done with you - uopsell
• Last is do it for you - we talk about this next week.

• For do it with you
  • doodle of us sitting at desk
  • dream customer is looking over your shoulder, “over the shoulder coaching program”
  • Not creating all new content, teaching same thing
  • Turn flagship framework (1 hour for its steps) we now take its steps
    • telling initial origin story. 30 sec, 10 min, exactly how to do it
    • this is module #1 - full hour for a step
    • deep dive on just first step in the training
    • becomes over the shoulder coaching program

• We have been doing this in OFA
  • one pager - where russell does each step with you, looking over shoulder, does it with us
• upsell is not a whole new product or whole new course. upsell is the book.

• Actual examples
  • https://www.perfectwebinarsecrets.com - $7 version of framework
    • could be 3 min, 10 min, or one hour
    • Team is now doing split testing! Russell frustrated! :)
    • showing offer stack
      • $7 the first value stack, first framework
    • after someone buys it - upsell page
      • thank you for ordering - i promise something you will love
      • one more thing people hear me, and …..
      • taking perfect webinar, and 10x secrets, a bump to 6 hours mastercast, each step hour by hour $297
      • Deeper dive of concepts
      • upsell offer swipe - increasing value
  • Content multiplier formula:
    • turned his presentation into a book - printed it out, and stapled - free plus shipping
    • content multipler framework - do it yourself
    • Peng Joon
    • Upsell is done with you version - upsell page. -5 huge bonusses
    • very cool image of template $7
      • strategy - master class - detail behind every step
      • cool content multiplier image, showing each step and how they turn into full videos
      • chance to work directly with the person

• Goal

• Plan for this weekend
  • If we were to teach our framework, wanted me to teach a class, pay to go deeper
  • how many classes to make it longer format?
    • what would it look like

 .... More notes needed here ....

• One pager… OnePager: https://www.onefunnelaway.com/together
  • breaking down our framework into modules
  • thinking about the offer stack for the upsell offer stack

• We have hopefully realized we are doing more than just selling products
• DONT BE STRESSED! Just create the first one and plug it in. Perfectionists relax! :)

• AffiliateBootCamp.com
  • Russells first $1000 course - 79 people
  • so excited - going to over deliver - 8 modules
  • did a 9th, 10th, more more 18 modules
  • Someone wanted a refund because they were upset that the course never ends!

• Highest completion work ever on this class!
• Many are keeping up! Many trying to catch up.
• “The onepagers will not disappear!” - Russell

• OnePager: https://www.onefunnelaway.com/together
• Steve has a great video tomorrow