====== Funnel Research ======

A sales funnel is a set of steps that bring a user to completing a purchase with your business.

ClickFunnels is what almost everyone talks about when they mention creating an online sales funnel. But are they the only choice?  At $300 a month, there is a big incentive to look for alternatives when you are just starting out.

  * [[https://neilpatel.com/blog/facebook-sales-funnel/|Facebook Sales Funnel by Neil Patel]]
    * Neil talks about funnels without mentioning Click Funnels.
    * In this article he focuses on why Facebook advertising is different than advertising in other places.


===== Using WordPress for Funnels =====
  * [[https://www.quora.com/q/otnzigaxwdklbtcj/Build-Sales-Funnels-with-WordPress-Resource-Guide|Build Sales Funnels with WordPress - Resource Guide]] - Also Guide to Sales and Funnels
    * Click funnels can hold your funnels hostage when they are not generating revenue.
    * This author does not like SaaS based funnels
    * Tool suggested:
      * OptimizePress - $199 for ten domains -  gives full control over funnels
      * Integration with Email Marketing Service
      * Checkout system with PayPal and Stripe integration






===== Google Queries to learn about Funnels =====

  * [[https://www.google.com/search?sxsrf=ALeKk01BM_9x4-mkibn4MZ1MlBNODvdmZQ%3A1603438529266&ei=wYeSX9vkD-7s_Qa45I3wBA&q=funnels+a%2Fb+testing&oq=funnels+a%2Fb+testing&gs_lcp=CgZwc3ktYWIQAzIICAAQBxAKEB46BAgAEEdQh9EBWMzWAWDP3gFoAHACeACAAaUFiAGCC5IBCTAuMy4xLjUtMZgBAKABAaoBB2d3cy13aXrIAQjAAQE&sclient=psy-ab&ved=0ahUKEwibydL_mcrsAhVudt8KHThyA04Q4dUDCA0&uact=5|funnels A/B testing]]
  * [[https://www.google.com/search?q=funnels+wiki&oq=funnels+wiki&aqs=chrome..69i57j0i10i457j0i10i22i30j0i22i30l2.2410j0j7&sourceid=chrome&ie=UTF-8|Funnels wiki]] - not too useful
  * [[https://www.google.com/search?q=using+sendy+to+build+funnels|Using Sendy to Build Funnels]] - lots of articles about integrating Sendy and Click Funnels
  * 

===== Click Funnels =====
==== Pages specifically about Click Funnels ====
  * [[https://help.clickfunnels.com/hc/en-us/articles/360006272934|Integrating Click Funnels with Paypal]] - A given funnel can only be integrated with one Payment Gateway at a time. - multiple funnels have to be used if you want to give the customer a choice of prefered payment gateway.
    * [[https://help.clickfunnels.com/hc/en-us/articles/360006300834-Integrating-Payment-Gateways|How to integrate payment gateways]]
    * [[https://help.clickfunnels.com/hc/en-us/articles/360007523374|Click Funnels Payment Gateway FAQ]]

==== Free or low cost alternatives to Click Funnels ====
  * https://fivefunnel.com/clickfunnels-free-alternative/ - Discusses some free alternatives - 



Add notes on these:
  * https://www.quora.com/What-is-the-best-and-free-alternative-for-ClickFunnels
  * https://www.google.com/search?q=free+alternatives+to+clickfunnels
  * 



=== Groove Funnels ===
  * Affiliate program for groove funnels - Groove funnels involves a "lifetime purchase" -  https://www.groovejv.com/
    * https://groovefunnels.com/ - Includes an affiliate marketplace
    * Ed Spiegelberg video about Groove Funnels, and the one time pricing, 3 minutes - https://www.facebook.com/earthpharmer/videos/1262645934104833/
    * $1397 - https://groovefunnels.com/upgrade
    * Someone who is an affiliate of GrooveFunnels reviewing it: https://smartbusinesstrends.com/groovefunnels-review/ - Reasonable criticisms: the page builder is frustrating (sluggish, hit or miss), no dynamic content in the site builder

  * [[https://www.google.com/search?q=free+groove+funnels+scam|Google free groove funnels scam]]

===== Split Testing or A/B Testing =====

  * [[https://neilpatel.com/blog/guide-to-optimizing-funnels/|A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions by Neil Patel]]
    * Uses funnel visualization using [[https://support.google.com/analytics/answer/1032415?visit_id=637390376998306916-142466142&hl=en&rd=1|Google Analytics]]
      * "A funnel is a series of pages leading up to the goal URL."
      * Things needed: 
        * Create a goal name, like "white paper A download", or "free trial subscription"
        * Define the funnel, which can be up to ten pages, to help you find out where people are dropping off before completing the goal.
        * Give a value to the goal, this will allow ROI to be calculated
      * Another article: [[https://neilpatel.com/blog/how-to-get-actionable-data-from-google-analytics-in-10-minutes/|Get Actionable Data from Google Analytics, by Neil Patel]]
    * How to analyze landing pages, and the elements that can be tested:
      * Headlines
      * Copy
      * Color - background and text colors
      * Font size
      * Purchase path - note: lowering page loading speed may cause drop offs
    * How to analyze signup forms
    * Test trust elements
      * Guarantees
      * Better business logo
      * VeriSign logo
    * Test email conversion
      * Open rates
      * copy
      * cliock throughts
      * Plain Text vs. HTML
      * Calls to Action - CTA
    * Usability and A/B Test Results
    * Run A Mom Test - how deos a normal web user respond to your page
    * Run an Online 5-Second test
    * [[https://www.google.com/search?q=funnels+site%3Aneilpatel.com&oq=funnels+site%3Aneilpatel.com&aqs=chrome..69i57.358191j0j4&sourceid=chrome&ie=UTF-8|More Neil Patel pages related to creating and managing funnels]]