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--- notes:differences_between_desktop_and_mobile_search [2019/06/20 15:00]
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+++ notes:differences_between_desktop_and_mobile_search [2019/06/22 01:54]
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-====== Research into the differences between mobile search and desktop search ======
-===== The Battle For Consumer Attention =====
-  * [[https://www.dialogtech.com/blog/search-marketing/mobile-vs-desktop-search-battle-consumer-attention| Mobile vs. Desktop Search: The Battle for Consumer Attention]] - May 2016
-    * People may be turning to their smartphone (with an app) before they turn to their desktop computer
-      * Time spent on desktops may be decreasing
-      * Differences in mobile and desktop consumer mindset
-        * Smartphones are for more immediate information needs
-        * Mobile searches are more about things local, have "local intent"  40%-50%
-          * Volume of mobile local search is dramatically increasing, in 2014 surpassed desktop
-          * Local searches expected to double from 2014 to 2019
-|                  ^ Mobile ^ Desktop ^
-^ Research Process ^ short, in the moment | Lengthy and well researched |
-^ Immediacy  ^ Immediate need for information | future interest |
-^ Conversion method ^ phone call | web form |
-{{notes:notes:differences_between_desktop_and_mobile_search:calls-from-search-marketing.png}}
-  * [[https://www.semrush.com/blog/desktop-vs-mobile-difference-between-serps/|Desktop vs. Mobile: The Difference between SERPs]]
-    * Examined search results for desktop and mobile for 50,000 keywords
-      * Uses tool Semrush Organic Research - https://www.semrush.com/analytics/organic/positions/ - top keywords bringing traffic to the website, see its recent ups and downs in the search rankings, and if it is ranking for any SERP features, you will also get the list of its main organic search competitors
-      * Lots of differents between desktop and mobile search results
-      * Related terms:
-        * entity-first indexing . vas mobile-first indexing
-        * knowledge graph
-        * topic layer  - "related topics" and "people also ask"
-        * pulling things from edge layer to topic layer
-===== 16 Differences Between Google Mobile & Desktop Search Results =====
-  * 2018/06 - [[https://www.quora.com/What-is-the-primary-difference-between-mobile-search-results-and-desktop-search-results|16 differences]]
-    - Mobile results more focused on local results
-      * Emphasize "Google Places" listings - websites must be optimized with Google+ Local
-        * Conflicts with SEO strategy to consolidate link equity into one domain
-    -

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